The biggest meeting of the confectionery world took place in Dubai – and we were there. We were present at ISM Middle East with cookies which best tell the story of our brand. It was a great joy for us to share Polish traditions and sweet flavours with visitors from all over the world!
In September 2025, we participated in ISM Middle East in Dubai, a prestigious trade fair where leaders in the confectionery and snacks industry from around the world meet. Our presence in the heart of the Middle East is proof that Polish quality and taste are gaining recognition on the global stage.
Our stand – the heart of exceptional flavours
We created a space full of inspiration during the fair. The visitors were able to sample our best French pastries, wafers, biscuits and waffle tubes, extremely crisp and filled with smooth creams. Every bite is a lasting tradition and passion that define the Tago brand.
We are expanding globally
For us, ISM Middle East is not just about showcasing products, but about building relationships first and foremost. We met with distributors, established new contacts, as we believe that our sweets are the ideal match to the expectations of customers in the region. During the interviews, we observed several trends:
Growing interest in European products. Brands from Europe are seen as synonymous with quality and tradition.
Quality certified products are becoming increasingly important.
Consumers in the region are keen to choose luxury products that stand out with their taste and attractive packaging.
There is a growing demand for unique flavours, limited editions and attractive presentation forms.
Our offer perfectly matches those expectations, as Tago is a combination of tradition, quality
and modern trends, appreciated by customers all over the world.
Building a sweet future together
The Dubai fair showed that our products are ideally suited to the Middle Eastern market. We would like to thank everyone who visited our stand. We are ready for new challenges and cooperation with partners who value taste, quality
and innovation. Such meetings are an inspiration to us for grow even further.
