Case study
Waffle tubes have their history dating back to the 19th century, when they began to appear in Europe as an elegant addition to ice cream and exquisite desserts. Interestingly, they were created by an accident – legend has it that a confectioner, wanting to use up leftover wafer-thin dough, rolled it up. This simple gesture ushered in a new era in the confectionery business, and open the world to a crunchy form ideal for cream filling. Since then, wafer tubes have become a symbol of elegance and creativity in desserts, and their popularity has grown with the development of ice cream parlours and cafés across Europe. Today, it is difficult to imagine a classic dessert without this crunchy decoration, born by accident.
